BeautyCounter is at Target!

Why should you care eco-beauty babes? Because it’s pretty awesome. I am coming to you a day early because, why wait? Holistic skin care company BeautyCounter’s mission is to get safer products into the hands of everyone, sustainably sourced, and at luxe level.  They have gone above and beyond what the U.S. allows and restricts over 1,500 harmful ingredients on their NEVER list. Normally you can either buy online or through a consultant. (May I recommend Julie Nibbe? Not only is she fun to follow on Social, she has a passion for all things wellness, and happens to have a September special). If you are more of a walk-the-aisles aficionado for a LIMITED TIME they are launching a capsule collection with one of my favs! What are you still waiting for? Go, I’ll be here!

By now you must realize that I love to change things. In my mind it’s always for the better; even when I dyed my hair black back in college (yep, that was a good decision…). If I knew then what I know now! Specifically, that dark permanent hair dyes contain coal tar ingredients such as: aminophenol, diaminobenzene, and phenylenediamine, which are linked to cancer.

Megan and I are not only conscious of what goes in our bodies, but what goes on them as well. The more we learn, the more good changes we can make!bc3 Now that I am pregnant again, I am more aware, more concerned, and more actionable about the products I use. After all, it only takes 26 seconds for products to enter your bloodstream. It’s a common myth to believe that if it for sale, it is safe. The United States only bans 11 ingredients from personal care products; the EU has banned over 1,000. I have many friends who struggle with infertility. Many of the products we use EVERYday contain estrogen disruptors. It is completely legal for companies to use ingredients that have been linked to cancer. The FDA has no regulating power. Makes you think.

I like to smell good. I like to look good. I like to feel confident. I’ll be honest, most days I feel pretty darn confident not wearing much makeup at all. Usually it’s just a slightly tinted BB cream (I have been out for two weeks waiting for this launch!) and maybe some bronzer.bc Mascara only if I’m going out, which was a big conscious decision I made this past year. Kinda funny to say that out loud. It seems so frivolous! What can I say, I feel more put together when I have my lashes on point.

So what to do? I am not suggesting throwing your painstakingly acquired gems from your makeup bag away. I know how much thought and time goes into picking out our new shades.  How about ADDING in, rather than throwing out? Next time you need a cleanser, upgrade! The collection is mostly skin care, some discounted,  with a few make up options. If you and up liking the products contact Julie Nibbe in the future!

The EWG’s Healthy Living  app is great for looking up a product when you are at the store. “With Breakthrough research and education, we drive consumer choice and civic action.” The power is literally in your hands.  ewg


Happy shopping, Happy Steeping


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